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While I did work for vAuto for years, I am not currently an employee. That said, vAuto is not about being in the "basement" with the lowest pricing in the market, from my experience. It is about having a clearer picture of the supply and demand situation on each individual car to fuel better decision making, including both stocking and pricing. The Performance Toyota case study is a great example of a dealership employing a comprehensive pricing strategy and winning in the marketplace. And yes, that strategy is a bit more "transparent" than some of their competition's.

And I didn't think you were taking a swipe Clint