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RE: "Credibility doesn't depend on a dealer disclosing cost."


Certainly not, but again you are using the term in a relative way.  Absolute transparency involves disclosing actual triple net cost.  Anything else is relatively transparent and harms credibility more than it helps it.  Claiming transparency indicates to a consumer you actually are.


But do the math for me.  You want to charge everyone the same margin.  You don't get the fat deals because you don't ask for them and you pass the cheap deals.  How does that math work out.  Are you claiming to make it up in volume?