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Exactly - that bias will always be there.I always talk to my friends after they buy a new car and one of the things they always say is "So and so said I could have got it much cheaper, but I'm happy about blah blah blah". I think people have a tendency to keep watching the market after they buy a car (I've seen this in our website's recurring visitor tool on leads that we know converted to sales) and the buyer's remorse is inevitable.
Exactly - that bias will always be there.
I always talk to my friends after they buy a new car and one of the things they always say is "So and so said I could have got it much cheaper, but I'm happy about blah blah blah". I think people have a tendency to keep watching the market after they buy a car (I've seen this in our website's recurring visitor tool on leads that we know converted to sales) and the buyer's remorse is inevitable.
