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Ugh... Some day this stupid urban legend will die.If you're not inside the dealership you can't see the obvious. From inside the store, the evidence is everywhere, car shoppers WANT to go to the dealership. Shoppers don't want a shopping cart because the internet SUCKS. Adding more transparency simply helps the shopper at the dealership (it's not a catalyst to replace the dealership).You've heard me say before: "If our websites are so good, then where are all the shopping carts?"[MEDIA=youtube]5zaYGmWKTos[/MEDIA]
Ugh... Some day this stupid urban legend will die.
If you're not inside the dealership you can't see the obvious. From inside the store, the evidence is everywhere, car shoppers WANT to go to the dealership. Shoppers don't want a shopping cart because the internet SUCKS. Adding more transparency simply helps the shopper at the dealership (it's not a catalyst to replace the dealership).
You've heard me say before: "If our websites are so good, then where are all the shopping carts?"
[MEDIA=youtube]5zaYGmWKTos[/MEDIA]