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I think that's a bit short-sighted. I see your comparison to Tesla, but you're assuming that all Tesla deficiencies are required for the business model to work.

1. You don't have to close down all stores, it's a re-imagining of the process. People seem to make the assumption that Elon Musk hates dealerships and hates the physical interaction, but this is not the case.
   
2. Make a car that has no peer is somewhat relevant, but not necessarily. If customers do want to order online, then that's a value differentiation that they offer. Scion's competitors aren't making the same type of car at the same price point IMHO. Aside from the BRZ/FRS, the rest of the Scion line-up is pretty unique in it's own way. IMHO they're student cars and they market them that way with graduate rebates, etc.
3. Tesla's current output is not limited by demand, it's limited by production. People tend to quote the decrease in US demand, but internationally that's not necessarily the case. Old article, but there's plenty more discussions on the topic - http://blogs.barrons.com/stockstowatchtoday/2014/12/19/tesla-motors-demand-continues-to-outstrip-supply/
4. The order and wait is a defect in the Tesla model - if Tesla's could be built in 24 hours and delivered in 48 their sales wouldn't drop, so there's no reason why Scion would have to do the same thing.

Obviously this is all my own opinion, but I feel like you're missing the reason why people want to buy online.

If Amazon sold Subarus I would have bought mine there and had it shipped like everything else I buy.