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Craig,I've aimed my comments squarely at the leadership of giant companies that fund these products. I'm in these meetings all the time -and it's not limited to top leadership either- they all instinctively "know" that shoppers hate dealers. They deduce (without scientific evidence) that a new product that speaks to "car shopper anxiety" is the missing key stone to eCommerce.#NOT.In 2015, I'm pounding the table trying to educate very intelligent people that hanging a shopping cart solution onto an automotive website is not what shoppers want.Car Shoppers use the internet to prepare them for a productive dealer visit.
Craig,
I've aimed my comments squarely at the leadership of giant companies that fund these products. I'm in these meetings all the time -and it's not limited to top leadership either- they all instinctively "know" that shoppers hate dealers. They deduce (without scientific evidence) that a new product that speaks to "car shopper anxiety" is the missing key stone to eCommerce.
#NOT.
In 2015, I'm pounding the table trying to educate very intelligent people that hanging a shopping cart solution onto an automotive website is not what shoppers want.
Car Shoppers use the internet to prepare them for a productive dealer visit.
