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Spend time inside stores.  Immerse yourself in research away from site creation.  Read emails, chats, listen to calls. Shadow sales reps, sit with managers for a few weeks.  The evidence is everywhere you look at nearly every store in the USA.


It's all right here:

[MEDIA=youtube]5zaYGmWKTos[/MEDIA]


This simple video I made reveals some critical blockers to ecommerce.  Web design has a loooong way to go before ecommerce puts a dent into our universe.