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[USER=7]@JoePistell[/USER] - I don't have near the experience what most on this site have.  For what it is worth, I agree with this quote.


I don't feel that my customers want to eliminate the dealership experience, I feel that they want to streamline the shopping process and educate themselves.  This education ranges from product availability, product selection, pricing, equipment, vehicle reputation, dealership reputation, financing options......all of it! 


Anytime that I have a customer traveling a great distance to purchase a vehicle, we explain to them that the vehicle is still on the market and the only way to keep it from being sold while they are in route is to buy it over the phone.  They won't.  They want to come to the dealership.  They want to look at the vehicle.  They want to drive it before they buy it.  "Buy It Now" is just not a viable business model for me AT THIS POINT.  Will that be normal everyday business in the future?  Perhaps.  Today it is not.