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Clint -

You're extremely close to my markets, are you at Clock Tower?. 

For the reference to dealer website sucking.  This is a very complicated answer and I'm speaking to parts of it at Digital Dealer and Driving Sales in Oct.  Dealer website suck because they severely lack a quality user experience (UX).  UX is such a huge part of the web and buying process, but easily the most neglected.  Backed by our customer studies and focus groups I found there are 3 main items a customer wants, pictures, pricing, and selection.  Easy right?  Not with dealer sites. Since most dealers choose a big vendor to do their website, their overall website experience is the exact same as competing dealerships.  There is nothing that separates themselves from the lot down the street.  Dealerships could careless about what a user is expecting and wanting we visiting a website.  Ford for example, went with dealer.com for their Ford Direct sites, guess how many Ford dealers in this region have Dealer.com sites now.... pretty much all.  Why did Amazon became popular? They built an amazing UX in online shopping backed by transparency, low costs, reviews, and a great buying process.

Part two, dealer website SEO suck.  And this is AWESOME for those of us who know what they're doing.

Do a quick search for a ford dealership in Columbus, NE.  Let me know if you see Anderson Auto Group pop up in the 1,2, or 3 position in organic.