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I think for the most part the websites suck because about the only thing integrated with the actual dealership are lead forms and sales hours. It would be great to schedule service (concierge style) right on the website and have a reminder sent once or twice via email before hand. If I fill out a credit app on the website, have the financing info already available in your system rather than having to do the whole process again on the sales floor. I'm kind of surprised dealer website still don't have a "My Account" feature where customers can look up purchase history, service history, coupons, saved credit applications, etc.

Simple things like this to tighten up the experience with ROBO I think can go a long way and will actually tie your salespeople up less. I've spoken with several people that purchased new vehicles in the past 6 month and they've all said, "just let me buy the thing online and deliver it or I'll come pick it up." There's demand there for a sub set of buyers I know for sure. I think that sub set will only get larger as well.