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RE: "No [USER=2152]@ruggles[/USER], it is been driven by the mega dealer groups - the AutoNations, the Sonics, etc. and the manufacturers like Toyota and GM. The vendors are just scrambling to provide solutions to the smaller dealerships who don't want get left behind."No Ed, you confuse messaging with reality. The first priority of the people you mention is still gross profit and market penetration, not transparency. Transparency is a marketing claim designed to convince consumers we are telling them everything. We're not, and we're not going to, BUT if you want to be the first, we'll love to see your data.BTW, manufacturers don't retail cars. When they make the attempt, it doesn't work out. Perhaps you haven't noticed that. Vendors are trying to pitch the allure of "getting ahead of the curve." The money wasted on failed initiatives is epic. You also confuse the announcement of a new initiative with a successful initiative. They are two different things.
RE: "No [USER=2152]@ruggles[/USER], it is been driven by the mega dealer groups - the AutoNations, the Sonics, etc. and the manufacturers like Toyota and GM. The vendors are just scrambling to provide solutions to the smaller dealerships who don't want get left behind."
No Ed, you confuse messaging with reality. The first priority of the people you mention is still gross profit and market penetration, not transparency. Transparency is a marketing claim designed to convince consumers we are telling them everything. We're not, and we're not going to, BUT if you want to be the first, we'll love to see your data.
BTW, manufacturers don't retail cars. When they make the attempt, it doesn't work out. Perhaps you haven't noticed that. Vendors are trying to pitch the allure of "getting ahead of the curve." The money wasted on failed initiatives is epic.
You also confuse the announcement of a new initiative with a successful initiative. They are two different things.
