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Some questions:  Isn't the purpose of auto retail to sell cars and make gross profit?

How would you characterize the "status quo" you say I'm defending?  I'm pointing out facts on the ground.  If that's defending the status quo, color me guilty as charged.  Are you in denial about the existence of the FTC and their mission?  Do you think auto retail isn't about sales and gross profit?  Are you trying to make the case that if a little transparency is good, more is better?  Are you trying to make up your own definition of the word "Transparency?"  Do you think the franchise system is outmoded?  Do you think traditional sales people should be replaced by clerks?  Do you think all consumers should pay the same margin?  Do you think it is wise to post your non negotiable price on new vehicles online?  Would you agree that divulging your triple net cost to consumers would be the ultimate in transparency?  Are you looking to create an "efficient market?"  If so, do you have any understanding of what disintermediation is?

Whatever it is, what's your motivation?  Are you out to save the world, or to make a buck, or as Scott Painter would say, both?