• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

A very thoughtful analysis Clint!  Well done!


Our Internet shoppers are invisible until they arrive at the dealership.  Once they arrive, nearly every question they have points back to their personal Internet shopping journey.





Yup. In 2015, car shoppers don't want a shopping cart experience, they use the Internet to answer 2 questions

  1. Which Car
  2. What Store

In my decade inside stores, I can't think of how adding profit transparency would answer any questions, or motivate a shopper.  Shoppers have wayyy too many questions when they arrive.  I use "our websites suck" as a wake up call to anyone that thinks that hanging a cart on our websites addresses car shoppers top concern.