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This conversation is headed right towards parts of my NADA 20-Group meeting presentation and Digital Dealer breakout. Inventory/selection is the biggest factor. If you don't have what the shopper wants, they won't buy from you regardless of your trust or pricing.Pricing, Trust, and Convenience are the highest secondary factors. If you and another dealer have same vehicle, in some cases trust will trump price and convenience. Other scenarios price trumps all.
This conversation is headed right towards parts of my NADA 20-Group meeting presentation and Digital Dealer breakout.
Inventory/selection is the biggest factor. If you don't have what the shopper wants, they won't buy from you regardless of your trust or pricing.
Pricing, Trust, and Convenience are the highest secondary factors. If you and another dealer have same vehicle, in some cases trust will trump price and convenience. Other scenarios price trumps all.
