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If you look in the dictionary, there are a number of definitions for "trust". But I chose to use the word "credibility" rather than trust because when a consumers think or talks about trusting a car dealership, they use the thinnest possible definition, kind of like the Reagan "Trust but Verify" definition. Certainly not the "Blind Faith" definition.Credibility is all you have to shoot for - and all you need to complete a transaction everyone is happy with.
If you look in the dictionary, there are a number of definitions for "trust". But I chose to use the word "credibility" rather than trust because when a consumers think or talks about trusting a car dealership, they use the thinnest possible definition, kind of like the Reagan "Trust but Verify" definition. Certainly not the "Blind Faith" definition.
Credibility is all you have to shoot for - and all you need to complete a transaction everyone is happy with.
