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I think that profit is irrelevant if you are selling the car at fair market price. If you paid up then your loss or if you made a great buy the price should be the same to be competitive and fair. With pre-owned it seems that several book values are a guide but as shoppers do their own homework on asking prices they can usually pick a good deal.I do feel that new car pricing is confusing even for dealers and the advertising of major discounts or asking prices up to $10G off msrp is tough to navigate.Being a fair dealer is doing your homework and pricing fairly not a set markup over what you paid or what you spent.
I think that profit is irrelevant if you are selling the car at fair market price. If you paid up then your loss or if you made a great buy the price should be the same to be competitive and fair. With pre-owned it seems that several book values are a guide but as shoppers do their own homework on asking prices they can usually pick a good deal.
I do feel that new car pricing is confusing even for dealers and the advertising of major discounts or asking prices up to $10G off msrp is tough to navigate.
Being a fair dealer is doing your homework and pricing fairly not a set markup over what you paid or what you spent.
