• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Dealer Authority ALL

"What would it take for you to drive this car home?"

Jump to latest Follow Reply
M

MauricioVincenzo

Full Sticker + Prep
Feb 24, 2013
23
0
First Name
Mauricio
#1
"What's your best price?"........"What's your offer?".........."what's your best price?"........."What's your offer?"..........WTF??.....I encountered this several times this weekend and I've honestly never had it happen before while selling cars. I don't wanna sit there and argue with the customer, but what do you do in that situation?.......:mad:
 
#3
Use tools to justify pricing on your inventory. There are plenty of software packages that can help you educate a consumer on what a fair price is on a vehicle, and most of the time the customer is unaware of the differences between vehicles with clean history reports and a thorough reconditioning. Franchised dealers have a higher standard of vehicles they will sell off of their lots and generally are way more diligent at ensuring the vehicle is completely reconditioned. Customers don't understand the difference, its your job to educate them why your inventory is priced like it is.
 
Dealer Authority INVENTORY

✨ AI Highlights

  • A frustrated dealer describes encountering repeated customer demands for "best price" offers during the sales process and seeks advice on handling this common negotiation tactic.
  • The responses suggest that dealers should leverage pricing tools and software to educate customers on fair market value while explaining the added value of thorough vehicle reconditioning and clean histories, positioning higher prices as justified rather than defensible.

A frustrated dealer describes encountering repeated customer demands for "best price" offers during the sales process and seeks advice on handling this common negotiation tactic. The responses suggest that dealers should leverage pricing tools and software to educate customers on fair market value while explaining the added value of thorough vehicle reconditioning and clean histories, positioning higher prices as justified rather than defensible.

Replies Views 2 1,818 Started Last Reply

Latest posts

Dealer Authority - Inventory
Top Bottom
Back
Jump to latest Follow Reply
Jump to latest Follow Reply
Menu