What if there was a way to auto-magically improve Leads? For a moment, forget about HOW to do this and think of attributes that could be added to make the lead better for buyer and seller. Attributes like: Prior Customer? Been on your site before? Car shopping sites visited (all) Models viewed Total Time Spent Car Shopping Soft credit pull Household income current vehicle payment number of payments left on current vehicle Social media profiles (Facebook, Linkedin, Twitter) Take the technical limitations off... forget about HOW to do this. What info would you like to see on a lead? Thoughts?