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What's up with Imagic?

Thank you for the concern but the truth is things have never been better at iMagicLab.

Our growth in organic sales and product development over the last 6 to 8 months was so strong we thought we could hire a group of veteran salespeople and boost sales further. iMagicLab has worked tirelessly over the last couple of years to build the company's reputation based on a simple principle that people beyond innovative software will make the difference in the success of a CRM company. 80% of our sales each month come by word of mouth and referrals from existing customers. The veteran salespeople we hired had a difficult time getting their hands around the people concept and our incremental sales beyond what we were already closing with our internal sales team didn't spike as expected.

We landed some large clients over the last couple of years and working side by side with them in the dealership has provided much clarity regarding what it takes to really help dealers sell more cars with CRM. We decided after much thought and review of the sales data to continue investing in support, training, web designers and engineers. Our goal by the end of 2011 is to have the best team of support people and trainers in the industry. We believe we can organically grow the company based on our dealers results with a much smaller sales staff. To clarify, we did not let all of our salespeople go. We kept each salesperson that believed in our "People" vision and could communicate this affectively to future customers. We will continue to add sales team members as we find highly qualified individuals with a core belief and passion for the industry that aligns with the company vision.

New features like DealerVoice and CRMSuccess that translate years of CRM experience into real-time monitoring and proactive engagement will elevate CRM utilization for the average dealer to new levels. Increased CRM utilization and sales through the development of best in class training and support has been my passion for nearly 8 years.

The goal at iMagicLab has always been to help dealers sell more cars. The original vision is alive and well in the halls at iMagicLab. I can't wait to show dealers what we've been up to.

Best,

Tom Harsha
 
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