Well done Mike. Now I might identify your persona to be the "Psychologist of Automotive" 
I lean towards Aaron's comments. If you aggressively move to create a persona to market yourself, it is important that you can back up that persona with actual skills and strengths. Unfortunately (and I likely will not be popular for saying this), I think it is easier now more than ever with modern technology to create a persona that you are an "expert" in our industry or others, while not truly having the substance to back that up. How? With a few clicks and forms, I can build an astronomical Klout score in a specific area to identify myself as the expert, while also leveraging social media to do the same - BUT my only true skills are how to game the system... Ouch! My persona probably just took a hit for saying what a lot of people think, but won't come out and say...
I do embrace the idea of focusing your efforts in areas you excel and enjoy, and then can share with others to benefit them as well, WHILE not limiting yourself to just one area. For me, I would hope that any persona I have came as a result from natural effort, and not artificial effort.
Keep up the great writing Mike, I enjoy it!
I lean towards Aaron's comments. If you aggressively move to create a persona to market yourself, it is important that you can back up that persona with actual skills and strengths. Unfortunately (and I likely will not be popular for saying this), I think it is easier now more than ever with modern technology to create a persona that you are an "expert" in our industry or others, while not truly having the substance to back that up. How? With a few clicks and forms, I can build an astronomical Klout score in a specific area to identify myself as the expert, while also leveraging social media to do the same - BUT my only true skills are how to game the system... Ouch! My persona probably just took a hit for saying what a lot of people think, but won't come out and say...
I do embrace the idea of focusing your efforts in areas you excel and enjoy, and then can share with others to benefit them as well, WHILE not limiting yourself to just one area. For me, I would hope that any persona I have came as a result from natural effort, and not artificial effort.
Keep up the great writing Mike, I enjoy it!
