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First - well written piece that expresses the frustration that so many of us have. And why do we have that frustration? We are trying to guide our dealerships through the greatest change this industry has ever seen, and will likely see, and wherever you find great change, you will find great resistance. From my perspective, there is no simple answer, but there is an established solution. Strong leadership guides people through great change.We have built a culture that embraces the willingness to change, and we nurture that culture on a regular basis. Our leadership starts from the very top and is clearly communicated to everyone, including the 30+ car folks. Does that mean you "shove change down their throat"? That is certainly not an effective approach. Great leaders are also great teachers that take the time to explain why we are making changes, and more important, we share how it will directly help our folks sell 30+ cars a month. In this example, is there any better motivation to change than seeing some 15+ car folks jumping to 20+ by using the iPads or other relevant change?Bottom line - it will never be easy. Hence the great challenge. And I love to see folks like Joe Webb and so many of my peers that rise up to this challenge every day, and never stop working to make our industry better.
First - well written piece that expresses the frustration that so many of us have. And why do we have that frustration? We are trying to guide our dealerships through the greatest change this industry has ever seen, and will likely see, and wherever you find great change, you will find great resistance. From my perspective, there is no simple answer, but there is an established solution. Strong leadership guides people through great change.
We have built a culture that embraces the willingness to change, and we nurture that culture on a regular basis. Our leadership starts from the very top and is clearly communicated to everyone, including the 30+ car folks. Does that mean you "shove change down their throat"? That is certainly not an effective approach. Great leaders are also great teachers that take the time to explain why we are making changes, and more important, we share how it will directly help our folks sell 30+ cars a month. In this example, is there any better motivation to change than seeing some 15+ car folks jumping to 20+ by using the iPads or other relevant change?
Bottom line - it will never be easy. Hence the great challenge. And I love to see folks like Joe Webb and so many of my peers that rise up to this challenge every day, and never stop working to make our industry better.
