Joe Webb just published an article over on the blog titled "Can you Kill a Sacred Cow? The Best of the Best." You really need to read it. Most dealers have a "sacred cow". You know... that sales pro that's responsible for 25+ sales each and every month. Typically they've been at the same dealer for years. They've stuck around and worked hard to be where they are. They have seen so many come and go, including management and new processes over and over. They gain a sense of entitlement. Rightfully so. Especially in this business. BUT... they don't log UPS. They for sure don't the use the CRM. Utilize an ipad on the showroom floor? NOT happening! The only way they answer a lead is by phone, and if no one answers, the lead find it's way to the trash can. They tend to be the rebel, somehow sacred. But with 30 cars out the door a month... who's going to say anything? They BRING the PAYCHECKS!! However, too often They ALSO bring about a level of contamination that carries down through the ranks... "If they can get away with it, why can't I?". You know exactly what I'm talking about! The question that Joe may be asking is.. are these Sacred Cows worth having around? What tools (that could really take your dealership to the next level) are IGNORED due to this contamination on the showroom floor? If they ARE worth having around, what tactics have you used to change their thinking? How did your dealer overcome it? If at all? Did they wise up and get rid of this sacred cow(s) for the better of all or they (still) waiting for them to retire? WTH... WHY???