I'm curious, what's the breaking point where an article written by an industry vendor representative becomes a sales pitch? Let's face it, 90% of the articles published across many of our industry news outlets and forums are written by professionals (term used loosely) from the vendor side. If you've been a part of this community or reading DealerRefresh (blog) for any length of time, you know we never set out to publish an article on the blog that includes a sales pitch, of any degree. Even with our strict approach, there are times an article is published by one of our vendor contributors where someone is quick to comment how they feel as if it's a "sales pitch"... This happened with the latest article written by John Colman from Authntk, but yet... No where in the article does John pitch Authntk. No where in the article does John mention Authntk. No where in the article does John link to Authntk / Walkaround Video. John merely points out some great information and highlights 3 recored sessions by clients that are doing it right. If industry professionals on the vendor side were shunned from writing info-articles (not a sales pitch) then we would guess we would see about an 80-90% decline in info-articles across all the media channels in our industry. So I ask you - what's the breaking point where an article written by an industry vendor representative becomes a sales pitch? *Feel free to use Johns article as a baseline.