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Who else is doing Online Display advertising and Pay-Per-Click?

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#21
I'd recommend Cuneo's SpotOn for display and SEM. We've got the capability to do more efficient media buys, retargeting, behavioral, and CPL purchases within automotive. From a SEM perspective we've got a ton of industry expertise to ensure you're targeting the right areas, words, and optimizing based off performance as well as setting up some key dashboards for you to review for the best understanding on the results you're getting and how we improve over time.

Dealer.com and Performics both have an excellent service as well. ReachLocal is perfect for dealer's that want to get started, but should be reconsidered when dealer's are ready for the next step, and ready to be dominant.
 

✨ AI Highlights

Dealers and vendors discuss their experiences with online display advertising and pay-per-click (SEM) campaigns, debating providers like BZ Results, Clickmotive, ReachLocal, and SpotOn, as well as the merits of landing pages versus direct website traffic. A key insight is that first-party leads generated through well-managed PPC campaigns tend to outperform third-party leads from providers like Dealix, making a strong case for reducing or eliminating reliance on those sources. The thread also highlights the difficulty of measuring the ROI of display/branding campaigns compared to the more trackable conversion metrics of SEM.

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