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Who should be managing your SEO?

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#11
haha... did I just threw that 80% number out their... without explanation... so sorry... I used the data on onlinedealerdirectory.com (it is likely 3 years old) and combined with Zip Code Population Data... and pulled dealers out in metros with less then 500,000 population. As when you Google... Honda Des Moines or Honda Iowa City in serp after 5th or 6th listings portals take over... which would require bit of work... but not difficult to rank for.
 

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The thread debates whether dealers should handle SEO in-house, through their website provider, or via outside consultants, with participants emphasizing that effective SEO requires coordination across technical implementation, content creation, and link-building rather than being siloed to one party. A key consensus emerges that website providers should handle foundational SEO infrastructure (meta tags, URLs, site structure), while dealers or outside consultants must drive keyword strategy, content creation, and link-building—and that most SEO campaigns fail because dealers either lack a cohesive strategy or are unwilling to invest the time and money required for results. The thread acknowledges that SEO is a difficult sell in the automotive industry because it requires sustained effort rather than providing immediate, tangible returns.

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