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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Jeff Kershner highlights that a major paid search platform is spending $3.47M monthly on advertising, correlating with dealer complaints about rising costs and declining lead volume. Brad Burlingham notes the surprising stagnation in cars.com's spending, suggesting potential market shifts in automotive paid search investment strategies.