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Why Are Dealers STILL Not in Social Media?

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#22
@jim very nice job on your blog,FB and Twitter and it is nice seeing a customer on your site raving about your service dept. Great way that you are highlighting the service side- best wishes with building of your community. I am still looking for a dealer to use their fan page with a quick vid. of a new car buyer taking delivery of their car, and then sending him a link to it on your fan page and then let him pass it on to his fb friends- it would work better than just cards...
 
#24
@Steven...we are looking at putting pictures up of our customers at time of delivery and also videos. We are working with our advertising agency on a release form for that.

@Gerald...we are in the works of getting a new website put together which will be active next week hopefully and will have all of our links on there. We are also going to have a youtube channel with walk arounds.
 
#26
If you are on every social networking site, pay crap loads of money to have the best website, best SEO, gimmicks, do-dads, best this and best that - there's absolutely NO guarantee it will make you more money. I've done it all and don't see the hype add up to anything. I think people inside the business are pushing for all this stuff, but the customers I talk to don't care - they just want the lowest price.
 
#27
@Chris is there a guarantee in life except death? Where are these people that just show up at the dealership wanting the best deal coming from? Thin air I think not.. Do nothing then and see if anything changes.. just drop all your efforts and see if they still show up love to track that program. Social is not the be all end all but if you are not going to get in the game it will just ignore you too...
 
#29
@Chris:

I realize that most of the world thinks that car sales is the entire Industry..... but amazingly enough... get ready..... they actually have to service their vehicle every few months...

@everyone:

The various Social networking sites are an incredible tool for the Fixed Operations Departments... making customers aware of service specials, accessory promotions,etc. and in general just staying in front of the customers throughout the entire ownership experience. Especially for facebook groups or twitter or any of the "opt-in" choices!
 
#30
@tyler here here 1st stop should be the customers you already have. It seems all the car guys care about or at least discuss is selling them. The best chance to engage and get them using your new tools is thru service without a question. How about linking real time updates on service to your customers that use twitter.. they will love it because more than likely they are addicted and they love to share the cool stuff ( hey they get it ) and will.
 

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