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Hi Drew & Chris. I agree, is no benefit for a car shopper to DL an app*. I have only one app scenario that makes sense for a car owner.My car talks to my app.-and- My app talks to my car.The app becomes an extension of the car. It's called M2M communications (Machine to Machine). Here's an old concept slide I made on this:[ATTACH=full]2590[/ATTACH]This is an OEM channel. GM's app is really cool. The next wave is coming where the lines between the phone and the car are merged.[MEDIA=youtube]tSWrrRtMCq0[/MEDIA]Things are moving fast out here!*Look at TrueCar's difficulty.
Hi Drew & Chris. I agree, is no benefit for a car shopper to DL an app*. I have only one app scenario that makes sense for a car owner.
My car talks to my app.
-and-
My app talks to my car.
The app becomes an extension of the car. It's called M2M communications (Machine to Machine). Here's an old concept slide I made on this:
[ATTACH=full]2590[/ATTACH]
This is an OEM channel. GM's app is really cool. The next wave is coming where the lines between the phone and the car are merged.
[MEDIA=youtube]tSWrrRtMCq0[/MEDIA]
Things are moving fast out here!
*Look at TrueCar's difficulty.
