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It's hard to do walkaround videos when you're selling cars because it takes a lot of time. I've trained numerous salespeople and managers on walkaround processes at their stores. All love it at first, love seeing their videos on youtube getting some views, love when customers recognize them from a video they watched online, but very few every stick with it. Biggest reason is the lack of perceived value and return. If you're at a high volume 200+ units a month store, I'll bet you would not stick with it. The ramp up time to get good at it and get in a rhythm is too long, after a few weeks or months at the bottom of the board in sales most give up and concentrate on getting more ups.


However if you do have a boutique type of store, or you're at more of a niche dealership, it does work very well if you have a solid process and a team effort.


Check out Mid-towne Autocenter, they have a solid process down, a team effort, and have been doing great walkaround videos for years.

https://www.youtube.com/user/mtacautos/videos


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