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Uncle Joe Rule # 87: "Dealers are like snow flakes, no 2 are the same". Because of that alone, ALL dealers should do videos!In my case, we sold 6,000 cars a year at UsedCarKing.com. I loved walk around videos. I gave them top billing on the VDP, just below the main image...[ATTACH=full]2405[/ATTACH]This is what I learned.The more expensive and well equipped the car, the more engagement you'll see (e.g. video CTR & % watched to the end of the video)Anything that is "Fleet like" (e.g. base Camry, base Malibu) has poor video engagement. BUT, an expensive top of the line model will get eye balls.Miles Matter. Very hi or very low miles makes shoppers want to know the back story.HTHJoep.s. here's a great video thread from back in the day:http://forum.dealerrefresh.com/threads/taking-videos-of-your-vehicles.64/
Uncle Joe Rule # 87: "Dealers are like snow flakes, no 2 are the same". Because of that alone, ALL dealers should do videos!
In my case, we sold 6,000 cars a year at UsedCarKing.com. I loved walk around videos. I gave them top billing on the VDP, just below the main image...
[ATTACH=full]2405[/ATTACH]
This is what I learned.
HTH
Joe
p.s. here's a great video thread from back in the day:
http://forum.dealerrefresh.com/threads/taking-videos-of-your-vehicles.64/
