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Hey Chris, are these the videos you did for your campaign?Channel: https://www.youtube.com/channel/UCNvcbzYYky65426UKZlWm8AVideo Walkaround: https://www.youtube.com/embed/E5jDAfbQKLUTo be honest these videos have no value to me as a shopper. The visual quality is fine, but wheres the audio? Tell me about this beautiful Camaro I'm looking at here, PLEASE!I don't think you can pass any judgement on those videos, I could have told you and probably anyone here who has done video walkarounds that those would fail any test for view throughs or measurable activity. Joe is right on for measuring the viewers sentiment by the amount of time spent viewing the videos. That's your video quality gauge.I get the feeling that there is not enough buy-in here with you or someone else at the dealership? Especially to let this video "test" happen and then abandon the "test" because there wasn't any traffic benefit. Videos are a time commitment. I think the issues you have are time vs. benefit. It probably does not effect the payplan so there is no value in spending the time to do video walkarounds. You can read my posts here in the thread for some good video walkarounds, it's a team strategy and you need a solid process, and it does drive activity if done right.
Hey Chris, are these the videos you did for your campaign?
Channel: https://www.youtube.com/channel/UCNvcbzYYky65426UKZlWm8A
Video Walkaround: https://www.youtube.com/embed/E5jDAfbQKLU
To be honest these videos have no value to me as a shopper. The visual quality is fine, but wheres the audio? Tell me about this beautiful Camaro I'm looking at here, PLEASE!
I don't think you can pass any judgement on those videos, I could have told you and probably anyone here who has done video walkarounds that those would fail any test for view throughs or measurable activity. Joe is right on for measuring the viewers sentiment by the amount of time spent viewing the videos. That's your video quality gauge.
I get the feeling that there is not enough buy-in here with you or someone else at the dealership? Especially to let this video "test" happen and then abandon the "test" because there wasn't any traffic benefit. Videos are a time commitment. I think the issues you have are time vs. benefit. It probably does not effect the payplan so there is no value in spending the time to do video walkarounds. You can read my posts here in the thread for some good video walkarounds, it's a team strategy and you need a solid process, and it does drive activity if done right.
