Chris, you wrote:
"If you were the person that sent the lead in on that [pick any model]. What more do you think you would want to know other than the fact thats its real and sitting here on the lot?"
From your reply, you've concluded that all that's left on the shopper's mind is "is it real and do you have it now?".
My observations of a few jillion car shoppers tells me a very different story. I have found that most shoppers are no where near a highly-confident understanding of what they're looking at. Re-look at the 3 observations as evidence.
Uncle Joe Rule #66:
"If the Internet is so awesome, then why do so many car shoppers arrive at the dealership with more questions than answers?"
Uncle Joe Rule #67:
"If the Internet is so awesome, then why do our car shoppers almost always buy a different can than the one that brought them in?"
Uncle Joe Rule #68:
"If the Internet is so awesome, then where are all the shopping carts?"
In my crazy view of the world, all the evidence I see says the majority of car shoppers use the internet prepare them for the dealer visit. IMO your store is the final source of truth in their long and fragmented journey.
If you can't see what I see, that's ok. If what you're doing is working, more power to ya.
HTH
Joe
