Having recently moved into a position in charge of internet sales for 15ish stores, I wanted to find a way to integrate video without having expectations higher than what is going to get done. (edit: and I can't be everywhere to try and do it myself.)
My first move is to create a short video message from the General Manager thanking the customer for contacting us during the auto-response.
The second is to have my sales team all have intro videos that they will send out around day 3-4ish.
Third, is to create a small library of new car walk-arounds that they can drag and drop into emails. This would basically be one video per model.
Last, is to create a bit of a feedback system for used cars. In the initial used car quote/response template is a link that requests a video walkaround. I wanted to find a solution that wouldn't waste a sales person's time, but that I would feel could enhance the customer experience. So, once the customer actually engages back with us, I want to use the Authntk product and have the salesperson send out a quick personal video walkaround of the vehicle.
I would love to hear opinions on this plan. It may not be super comprehensive or integrated, but compared to our market, I am hoping that it will make at least a modest impact.
