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idea:

Before your roll it out to all reps & make it mandatory,  solicit your reps to volunteer.  Send out an email with a video explaining the program. Place a Call To Action at the end of the video so you can track it.

If you choose to do this, you'll find out what is your open rate (who read your email)?  What was your video view rate (how many watched the video)? The CTA at the end will be your tell on how well it worked.

Lastly, you'll find out who are your most engaged sales reps are.  In my travels, these are not top producers (i.e. lot rats).  These players deserve all the extra attention and tools that you can deliver to them