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IMO videos ARE great, but they do take a lot of time. I was doing videos back in 2007/2008 when nobody was. Especially not in our tiny area of Auburn, NY. I would do weekly video specials, used car blowouts, etc... I had video auto-responders, video emails, you name it, I had it. As Joe knows, CNY and especially Auburn is about 10 years behind the times. With all the videos I used to do, I never really saw a bump in response rate. Maybe my videos were garbage, maybe they were't. But I can say this, there was no other dealership around to compare it to. So "something" is better than nothing, correct?At the end of the day, I didn't see the results I would have liked for the time I spent putting them together. Now that I'm the eMarketing Director for 4 stores, my time is limited and it's very hard for me to continue to shoot videos. Maybe the results will be better in 2015?! Here's a few that I did. During the winter I would make them on a green screen.[MEDIA=youtube]iUViK77xu3s[/MEDIA][MEDIA=youtube]3OWWf6gqlIM[/MEDIA]
IMO videos ARE great, but they do take a lot of time. I was doing videos back in 2007/2008 when nobody was. Especially not in our tiny area of Auburn, NY. I would do weekly video specials, used car blowouts, etc... I had video auto-responders, video emails, you name it, I had it. As Joe knows, CNY and especially Auburn is about 10 years behind the times. With all the videos I used to do, I never really saw a bump in response rate. Maybe my videos were garbage, maybe they were't. But I can say this, there was no other dealership around to compare it to. So "something" is better than nothing, correct?
At the end of the day, I didn't see the results I would have liked for the time I spent putting them together. Now that I'm the eMarketing Director for 4 stores, my time is limited and it's very hard for me to continue to shoot videos. Maybe the results will be better in 2015?! Here's a few that I did. During the winter I would make them on a green screen.
[MEDIA=youtube]iUViK77xu3s[/MEDIA]
[MEDIA=youtube]3OWWf6gqlIM[/MEDIA]
