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There is a lot that has been said, and (full disclosure) I didn't read it all.. I'd love to push my $.02 through here.1. What does your sales highlight video do that the other thousands on YouTube don't? My guess would be "not much". A charming smile and warm personality throwing buzz words isn't what people are looking for. They aren't in the lower funnel of the buying cycle, either. They're in the research phase. Just think about how to stand out (maybe mic up and set up go-pro suction mounts & go for a test drive.) Why not ask someone to sign a release during a test drive of said model, and get some real thoughts to highlight from real consumers for those in the research phase?)2. I think that an even better use of video for dealers would be that you utilize retargeting efforts via audiences based around people that have watched a video of an automobile that is in your inventory. i.e. They're watching videos of a new Abarth. Why not build a retargeting audience based upon those that have seen that video, and then show them why they should come get it from you. To me, video could be an incredible opportunity to push the consumer further down the funnel, and not waste money on the research phase...but what do I know? haha
There is a lot that has been said, and (full disclosure) I didn't read it all.. I'd love to push my $.02 through here.
1. What does your sales highlight video do that the other thousands on YouTube don't? My guess would be "not much". A charming smile and warm personality throwing buzz words isn't what people are looking for. They aren't in the lower funnel of the buying cycle, either. They're in the research phase. Just think about how to stand out (maybe mic up and set up go-pro suction mounts & go for a test drive.) Why not ask someone to sign a release during a test drive of said model, and get some real thoughts to highlight from real consumers for those in the research phase?)
2. I think that an even better use of video for dealers would be that you utilize retargeting efforts via audiences based around people that have watched a video of an automobile that is in your inventory. i.e. They're watching videos of a new Abarth. Why not build a retargeting audience based upon those that have seen that video, and then show them why they should come get it from you. To me, video could be an incredible opportunity to push the consumer further down the funnel, and not waste money on the research phase.
..but what do I know? haha
