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High level look at building a video (IMO).If your store has a giant ad budget, then the energy and message of your videos should match the TV campaign*. For everyone else, you're building a 1 on 1 video.Shoppers want to learn something from the time spent. They're looking for an honest and thoughtful presentation. They don't need (or want) a highly edited video. At the end, deliver your 'why-buy' message.*is your TV ad message coming from a carnival barker, or, does your store preach values of one price?
High level look at building a video (IMO).
If your store has a giant ad budget, then the energy and message of your videos should match the TV campaign*. For everyone else, you're building a 1 on 1 video.
Shoppers want to learn something from the time spent. They're looking for an honest and thoughtful presentation. They don't need (or want) a highly edited video. At the end, deliver your 'why-buy' message.
*is your TV ad message coming from a carnival barker, or, does your store preach values of one price?
