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Very interesting statistics.  I am certainly not going to argue the numbers.  Numbers don't lie.

56% of the time -  when a consumer defects from a dealership to independent.........it is because of TIRES.  What does that mean?  Does it mean THAT specific 56% of customers were loyal dealership service customers right up to the point that it was time to buy tires?  Then they are lost to the independents for all of the service work?  Why didn't they buy tires from the dealership?  Is the independent cheaper?  Is is perception that the independent has better tires?  DOES the independent have better tires? Does it REALLY have anything to do with tires? 

OR, is there something about a customer that will buy tires from a dealership?  Is that customer more likely to purchase their next vehicle from that dealership with or without the 4 tire purchase?

70% of people 65 years old or older die in hospitals.  Sooooo....if you are 65 or older, do not go to the hospital! 

The numbers are valid, but I am interested in the story behind the numbers.  There is much more to this than tires.

By the way, I am not doubting your numbers nor am I poking fun at you in any way.  This is a great conversation!