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With today's current economy, most dealerships and OEMs are putting renewed focus on Fixed Ops. Why? Simple, people might hesitate to buy a new or used vehicle during a weak economy, but if their car needs to be repaired, or they need a part or accessory, they are going to get that service completed regardless of the economy. Look at any large dealership that has been around for a long time, and they will tell you that their fixed ops carried them through tough times.Here is the dilemma - many eCommerce and Internet Manager types do not want to work in Fixed Ops because their salary is based on profitability from Internet Sales. Since they don't have a "piece of the action" in Fixed Ops, they don't want to work there. This stems back to a long-standing problem within our industry - dealerships are unsure how to pay for folks that handle the eCommerce side of their business. Today's economy points more and more to a salary based payplan as the eCommerce/Internet director of a dealership has responsibilities that are expanding above and beyond the sales arena only.If you are not focusing on Fixed Ops at your dealership - you should be. If your dealership is not compensating you for these efforts - they should be. Whether your dealership likes it or not, many of the OEMs are now requiring dealerships to meet specific requirements for the Internet market - and someone needs to be addressing these. Are you?
With today's current economy, most dealerships and OEMs are putting renewed focus on Fixed Ops. Why? Simple, people might hesitate to buy a new or used vehicle during a weak economy, but if their car needs to be repaired, or they need a part or accessory, they are going to get that service completed regardless of the economy. Look at any large dealership that has been around for a long time, and they will tell you that their fixed ops carried them through tough times.
Here is the dilemma - many eCommerce and Internet Manager types do not want to work in Fixed Ops because their salary is based on profitability from Internet Sales. Since they don't have a "piece of the action" in Fixed Ops, they don't want to work there. This stems back to a long-standing problem within our industry - dealerships are unsure how to pay for folks that handle the eCommerce side of their business. Today's economy points more and more to a salary based payplan as the eCommerce/Internet director of a dealership has responsibilities that are expanding above and beyond the sales arena only.
If you are not focusing on Fixed Ops at your dealership - you should be. If your dealership is not compensating you for these efforts - they should be. Whether your dealership likes it or not, many of the OEMs are now requiring dealerships to meet specific requirements for the Internet market - and someone needs to be addressing these. Are you?