Widewail Launches the 2025 Brand Reputation Scorecard

[jakehughes]

The Widewail Automotive Brand Reputation Scorecard is back for year two in 2025.

Based on 8M Google reviews from 2023-2024, the report analyzes the online reputation performance and topic/sentiment analysis of each automaker based on the collective performance of its dealers, along with the rankings of the top 150 largest dealership groups in the US.

You can find the full report here: 2025 Widewail Automotive Brand Reputation Scorecard

Thanks all, enjoy!

 

[Carsten]

Interesting that Acura and Infinity score so low but their cheaper trims score so high.

 

[jakehughes]

What we are looking at here is based on Google review performance, and I'd contend Acura is doing well at 12.7 reviews per rooftop per month, with an average 4.7-star rating. For reference, the industry benchmark is 11 reviews/month. Acura added about 4 reviews per month per dealership in 2024 when compared to 2023, which equates to 51% growth - the highest growth of any OEM in 2024. Solid online reputation improvement out of Acura this year.

 

[Carsten]

Sorry, I meant that it's interesting that Honda scores so high while their UpScale badging Acura scores lower.
same for Nissan and Infinity.
While Lexus is scoring more along expected lines with being higher than Toyota.