Window Sticker 2012 - DR Art Project

[Jeff Kershner]

I disagree with one thing you said: if someone is on our lot looking at the sticker, I don't want to drive him/her to our mobile sight. I want to drive them in the door to a salesperson. Unless it's after hours.... Back to the dynamic sticker discussion

John, no.

Lets be real. How often is a customer on the lot looking at a window sticker that isn't going to get a approached by a sales person?

How about using the window sticker as a interactive tool for the sales person to use with the customer. I have a few sales people at my Nissan dealer using our mobile site out on the lot to engage the consumer, pulling our PureCar reports, CarFax reports, mobile support videos, alternate inventory and more...

After hours I do want to drive them to the mobile site. Engage the consumer, increase the chance of conversion and as Terrence points out "you can show that "lot shopper" other similar vehicles and specials they might not have a chance to see by walking around. "

I want to redo the window sticker as we know it today and give it a different spin.

So back to my original questions..

What NEEDS to be on the window sticker?
What can be omitted because we it's a waste to even have on there?
What can we do to engage the consumer?

Do you think an "Infographic" like approach would be a good idea?

 

[ggarvin]

Ed - Beat me to the punch on the Augmented Reality info. I can completely picture a real use of this technology on window stickers eventually however the industry will need to settle on one reader, one standardization for it to be a reality. It's like the variant QR codes that companies have tried... QR needs to be the standard.

In regards to QR codes, we've got about 800 dealers utilizing QR Codes on their labels right now. The average number of views of these QR codes has increased 9 out of the last 10 months, with last month being flat. We are averaging about 40 views per dealer per month... not amazing numbers but that is up 30% since March. It's growing... and like John Belushi said, "Grab a beer... it don't cost nothing" (just in this case it's a QR code, not a beer).

 

[joe.pistell]

YOU MAKE THE CALL!
Guess how many QR codes our 1400 unit inventory gets scanned each month??

We have a big bright exterior sticker that sticks on next to our window sticker (that has NO PRICE on it). Oooo.. there's incentive to scan!

Here it is:


We sold 700 units in October and another 700 in November. How many scans did the 1400 units produce?

 

[Billfred]

I'll hazard a guess and say 1400.

 

[ed.brooks]

I'll hazard a guess and say 1400.

Would that 1400 include the one scan per unit to check the code?

 

[john.quinn]

YOU MAKE THE CALL!
Guess how many QR codes our 1400 unit inventory gets scanned each month??

We have a big bright exterior sticker that sticks on next to our window sticker (that has NO PRICE on it). Oooo.. there's incentive to scan!

Here it is:
View attachment 703

We sold 700 units in October and another 700 in November. How many scans did the 1400 units produce?

Upstate New York... 1400 Sales... so let's say 2100 on-lot lookers. 10% of 2100 = 210. I'll stick with 210.

 

[joe.pistell]

I forgot to add, this is a MONTHLY number.

Question of the day: How many QR codes were scanned per month (over last 6 months)

 

[joe.pistell]

Here it is:
View attachment 703

p.s. test drive it yourself now, grab your smartphone and QR it.

 

[john.quinn]

John, no.

Lets be real. How often is a customer on the lot looking at a window sticker that isn't going to get a approached by a sales person?

Today? Are you serious? We can't keep the windows clean from teams of people with their face plastered to the glass praying for ups!

Isn't this the ZMOT discussion? If anyone actually shows-up in this day and age, they are besieged by salespeople! No one is there to kick tires or find brochures or "shop." If you are actually on the lot, you are a buyer!

Very, very seldom do we get the "I was on the lot and no one bothered to help me" complaint anymore.

[Although I'd better get used to changing my pronouns, as in "we" did anything, huh? )

 

[john.quinn]

I forgot to add, this is a MONTHLY number.

Question of the day: How many QR codes were scanned per month (over last 6 months)

I'm sticking with my NO MORE than 10% of shoppers claim. I'd rather see an up-count than a Sales Count.