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I'm still sayin' tougher and tougher. Here's why; I asked myself 3 questions. Here they are with my answers.

1.) Is the number of shoppers increasing?

NO

2.) Are consumers likely to start visiting more stores per purchase?

NO - in fact the number of store visits could continue to shrink

3.) Is the number of dealers that "Get It" increasing?

YES - The number is still too small, but it is absolutely growing




To me this means one thing, the stores that get it today had best not become complacent. If you don't continue to 'up your game', you'll be on the losing side of the equation in no time.