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Well, maybe by percentage more Get It, because many that didn't lost their shingle.  But as I read through even recent posts on this very forum -- dealers out their paying for ILM and CRM, or no CRM, and making efforts to increase 3rd-party leads and signing their databases over to Edmunds.....   Ooooof.  I have to wonder.


I think a lot of dealers are Buzzword Savvy -- but do they REALLY get it??  I dunno...   Good topic for a conversation though.


But I do agree with you that even the ones who do Get It cannot become complacent -- the Next Big Thing is here -- and it's "Pull."