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I cannot got over how simple the ZMOT/FMOT/SMOT concept is and how mangled everyone makes it. 

Well... it's these same "Rainbow and Unicorn" minds that thought putting your inventory on facebook was brilliant marketing and was gonna sell a lot of cars.

ZMOT is nothing new, its the message inside that everyone misses.

whatever.

let 'em flop around like a fish on a dock.