ActivEngage, founded in 2007 and headquartered in Maitland, Florida, is a managed live chat and digital messaging platform purpose-built for automotive dealerships, dealer groups, and OEMs. The company provides human-powered (no-bot) managed chat, SMS/text messaging, and omnichannel engagement services that help dealers qualify shoppers, set appointments, and generate leads 24/7. Its product suite also spans service scheduling, reputation management, and an AI Suite of tools (debuted at NADA 2026) designed to augment — not replace — live agent conversations.
Community evidence
→ Stable
ActivEngage has 79 mentions across 20+ years of DealerRefresh dealer discussion — rated 94% · Favorite. The community includes 50 positive and 3 negative takes.
79 mentions · 50 positive · 3 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"ActivEngage, the automotive industry's premium live dealer chat with business intelligence for dealer websites, today announced the release of ActivConnect, a new dealership website tool bar that lets consumers interact with the dealership via Facebook, Twitter, YouTube, DealerRater, live chat and more, all without leaving the dealership website."
ActivEngage's New ActivConnect Tool Bar →
POSITIVE
"ActivEngage, the automotive industry's premier provider of proactive live chat with business intelligence for dealer websites, today announced the launch of a custom Facebook application to increase online engagement and reach for auto dealerships."
ActivEngage Launches New Facebook Application →
POSITIVE
"DealerRefresh Welcomes a new sponsor - activEngage. Making your marketing dollar produce more results is what drives every employee at ActivEngage. Helping your dealership achieve better results and capture more leads from your dealership's website. ActivEngage offers live chat concierge level services to your website customers to help them navigate your website, while engaging them in a powerful live sales chat."
activEngage - New DealerRefresh Ad Sponsor →
POSITIVE
"ActivEngage announced winning a 2023 AWA Award for Conversational Commerce in their Managed Messaging services, with an endorsement from industry expert Brian Pasch praising their ability to provide scaled, professional customer service on behalf of dealers. Jeff Kershner, the DealerRefresh founder, affirmed ActivEngage's credibility by noting their long-standing support of the community and describing them as 'one of our industries BEST'"
Not to brag, but... →
POSITIVE
"ActivEngage, the automotive industry's premium dealer chat software with business intelligence, today announced the launch of a unique program to help Toyota dealers communicate recall information to customers on dealership websites via live chat."
ActivEngage Program Helps Toyota Dealers →
POSITIVE
"ActivEngage, a managed live messaging provider for dealerships since 2007 and DealerRefresh's first-ever sponsor, is reviewed across 45 threads covering their 24/7 human-agent chat, SMS, and video services. The thread synthesizes community feedback on their platform integrations, conversational commerce tools, and Cox Automotive partnerships. Dealers weighing outsourced messaging will find a seasoned vendor with deep community ties and a broad feature set worth evaluating."
Community Review: ActivEngage →
POSITIVE
"ActivEngage announced their presence at NADA 2023 with two booth locations: booth 3619 (shared with Dealer.com and Accelerate My Deal to showcase Cox Automotive integrations) and booth 1545 (with General Motors to discuss GM DealerChat functionality)"
Happy NADA 2023 Day! →
POSITIVE
"We are currently partnered with the best automotive technology vendors, so if you've been reading DealerRefresh you can expect to become familiar with: Dealer.com, iMagicLab, ActivEngage and a few"
Checkered Flag Internet Department →
POSITIVE
"Stephen Jackson from ActiveEngage promotes a free eBook titled "Epidemic! The 8 Diseases Plaguing Dealer Websites" that identifies eight conversion-killing mentalities affecting dealer websites and offers solutions for each."
There are eight diseases killing dealer websites. →
POSITIVE
"ActivEngage announced their new TikTok account (@activengageofficial) and shared sample videos featuring content about industry events and their messaging platform. The thread generated positive feedback, with ActivEngage emphasizing TikTok's unique value for dealerships in increasing visibility and humanizing brands"
ActivEngage is now on TikTok! →
POSITIVE
"ActivEngage is promoting their sponsorship of the Recharge Lounge at Digital Dealer Tampa 2022 (May 9-11) and inviting attendees to visit their booth (#105) for phone charging, refreshments, and information about their ActivTarget behavioral offer tool."
Digital Dealer Tampa 2022 — Will We See You There? →
POSITIVE
"ActivEngage announced MyDrive, a new video-based test drive product that allows customers to experience vehicles remotely through showcases of the car's interior, exterior, and driving characteristics."
New Product Announcement?! →
POSITIVE
"BrendanHirstAE from ActivEngage promotes dealer text software by sharing statistics showing massive growth in mobile business messaging (2.7 trillion messages globally in 2020), arguing this reflects customer preference for text-based communication with businesses."
Are you utilizing dealer text software? It's worth a look! →
POSITIVE
"ActivEngage promotes their Certified and Co-Op programs, highlighting that dealerships can use existing OEM co-op budget dollars to fund their messaging services. The key benefit emphasized is enabling 24/7 live customer service on dealership websites to capture and engage potential customers who might otherwise leave without contact."
Did you know... →
POSITIVE
"A vendor representative from ActivEngage promotes the benefits of implementing a live chat platform on dealership websites, arguing that real-time messaging can improve customer experience."
3 Reasons You Need... →
POSITIVE
"ActivEngage announced an exclusive partnership with Cox Automotive Inc. to integrate its 24/7 messaging solutions into Cox's digital retailing platforms including Dealer.com, Autotrader, Kelley Blue Book, and VinSolutions."
A VERY exciting announcement! →