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Affinitiv — DealerRefresh Vendor Library
Affinitiv
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Affinitiv is a Chicago-based automotive marketing technology company founded in 2016 that provides data-driven lifecycle marketing, omni-channel communications, service lane software (scheduling, digital inspections, equity mining), and digital advertising solutions to over 5,000 dealerships and all major OEMs. Its platform combines marketing automation, proprietary data analytics, and full-service marketing agency capabilities to drive customer retention and dealership revenue across the entire ownership lifecycle. The company was formed by PE firm CIP Capital merging four stand-alone companies, and later merged with AutoLoop in 2019 to expand its software suite.
Community evidence → Stable
Affinitiv has 1 mention across DealerRefresh threads, but not enough rated opinions yet to establish a clear score. The snippets below are early signals.
1 mention · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
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"Affinitiv has a history of acquiring "low-tech" automotive vendors and seemingly letting them coast on cruise control. They are already participating in a lot of OEM programs, so could be an easy plug-and-play suitor?"
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