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AT&T Connected Car — DealerRefresh Vendor Library
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AT&T Connected Car is AT&T Inc.'s embedded 4G LTE/5G in-vehicle Wi-Fi hotspot subscription service, sold and activated by car dealers at point of sale for eligible OEM-equipped vehicles across more than 60 automotive brands.
What it's hired to do
activate an in-vehicle connectivity subscription at point of sale, so they can generate incremental recurring revenue from connectivity services
When a dealer sells a vehicle equipped with AT&T's embedded 4G LTE/5G hardware
provide customers with in-vehicle Wi-Fi connectivity as a value-added service, so they can enhance the buyer experience and justify premium pricing
When a dealer wants to differentiate their vehicle offering and increase buyer satisfaction
keep customers connected to their vehicle and the dealer through ongoing subscription services, so they can build loyalty and create touchpoints for future service and sales opportunities
When a dealer aims to strengthen customer relationships after the initial sale
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