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Auto Butler / Broadway Car Wash — DealerRefresh Vendor Library
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Broadway Equipment Company (dba Auto Butler) is a Minneapolis-based, third-generation family-owned manufacturer of automatic car wash and polishing equipment exclusively for auto dealerships, also offering the Auto Butler ceramic paint-protection and customer-retention reapplication program sold at the point of vehicle purchase.
What it's hired to do
install and operate automatic car wash equipment, so they can increase vehicle delivery profits and customer satisfaction
When a dealer wants to offer car wash services to customers at point of sale
sell ceramic paint-protection reapplication services through a structured program, so they can build customer lifetime value and repeat service visits
When a dealer needs to generate recurring revenue from existing customers
offer professional vehicle polishing and detailing at purchase, so they can enhance brand perception and customer loyalty
When a dealer wants to differentiate their delivery experience
Community evidence
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