AutoPartEx — DealerRefresh Vendor Library

> ⚠️ **Important transparency note before the brief:** The provided email domain (`gmail.com`) and the company name "AutoPartEx" do not match — AutoPartEx operates under `autopartex.io`. Gmail is a personal/consumer email service with no company affiliation. The brief below covers what is publicly verifiable about AutoPartEx (autopartex.io) and Chad Buie, with clear flags where data is limited. --- ## Company Research — AutoPartEx --- ### About AutoPartEx AutoPartEx was launched in 2015 as a parts discovery and marketplace platform. Its stated mission is to aggregate all auto part information from North America, Europe, South America, Asia, and beyond, building a robust information system that is easy to use. ZoomInfo classifies AutoPartEx in the Software industry, with 1–4 employees and estimated revenue of $500K–$1M. The company operates primarily through `autopartex.io`; a separate entity at `autopartex.com` (California-based, copyright 2019–2020) appears to be a distinct, unrelated business. > 📌 **Note:** No founder name is publicly confirmed. Chad Buie is identified as a Founder in some sources (see below). No outside investment or acquisition data found. This is a micro/startup-stage operation. --- ### What They Do - AutoPartEx offers millions of affordable and hard-to-find auto parts from certified recyclers across North and South America, organizing over 900 types of auto parts across more than 1,500 vehicle models. - Listings include new, used, and OEM auto parts. - The platform layers a social media and review system on all dealers, using competition to drive accountability in the recycler/broker market. - AutoPartEx enables users to sell OEM auto parts and aggregates OEM auto part data that consumers can use at no charge. - Their web application simplifies parts search; a team of auto part specialists is available via web chat to assist customers in locating specific parts. - The platform connects users with thousands of auto recyclers, with parts listed near the buyer via website or mobile app. - **Recent activity:** A LinkedIn post from Chad Buie noted "a new chapter for Auto Part Group International" with audience development underway — suggesting active growth/rebranding efforts in progress. - No notable named enterprise customers or formal partnerships found in public sources. --- ### DealerRefresh Audience Fit AutoPartEx targets the **fixed ops and parts supply chain** — the segment of automotive retail that deals directly with sourcing OEM, used, and hard-to-find parts for service bays and reconditioning. Here's how DealerRefresh products map: | DealerRefresh Product | Fit | |---|---| | **Forum Banners** | ✅ **Strong.** Fixed Ops Directors and Parts Managers actively seek efficient parts sourcing solutions. Daily visibility to 3,000+ auto retail pros puts AutoPartEx in front of exactly those buyers at the point of professional problem-solving. | | **Retargeting Pixel** | ✅ **Strong.** DealerRefresh visitors who are parts/fixed ops professionals may visit once and not convert. A retargeting pixel on Facebook/Instagram gives AutoPartEx repeated exposure to those warm prospects at very low cost — important for a small company with limited ad budget. | | **Demo / Review Video** | ⚠️ **Moderate.** A 5,000+ view deep-dive with Alex & Jeff would be high-value *if* AutoPartEx has a polished platform and clear dealer-facing value prop. The product needs to be ready for scrutiny. If the marketplace UX and recycler network are mature, this is a strong credibility builder for dealer parts buyers. | | **Sponsored Forum Post** | ✅ **Very Strong.** AutoPartEx's core thesis — that parts industry ethics need improvement and that transparency via reviews and competition can fix it — is a compelling editorial narrative that DealerRefresh readers (who live with parts procurement pain daily) would engage with. A permanent, SEO-indexed post cited by AI search creates lasting organic discoverability. Best product for a startup with limited brand recognition. | **Bottom line:** Fixed Ops Directors and Parts Managers are the primary buyers. DealerRefresh reaches them directly. AutoPartEx's pitch around recycler accountability and hard-to-find parts sourcing is a natural conversation for this audience. --- ### About Chad Buie Chad Buie is based in Jacksonville, FL and is identified as a Founder at autopartex.io in at least one source, while his LinkedIn title is listed as Fullstack Developer at AutoPartEx, with a noted obsession with Python data wrangling and data engineering; his education is from Florida State College at Jacksonville. ZoomInfo describes Chad as a Full Stack Engineer at AutoPartEx with expertise in software development and digital marketing strategies, with versatile capabilities across the software development lifecycle and a strong focus on SEO. **Prior experience (marketing-relevant):** - Prior to AutoPartEx, Chad served as Marketing Manager at Ultra Bond, contributing to marketing strategies within the motor vehicle industry. - He has held SEO Manager roles at SwissGear and at Pacific54 (a digital marketing agency), applying ROI-driven marketing strategies.