AutoRaptor — DealerRefresh Vendor Library

Here is the fully researched brief: --- ## Company Research — AutoRaptor ### About AutoRaptor AutoRaptor was founded in 2006 and has been dedicated to providing dealerships with a powerful, easy-to-use CRM solution that helps streamline workflows, improve communication, and increase sales. Their CRM solutions cater specifically to auto dealerships, providing features such as communication tools, mobile app accessibility, and integration with dealership management systems. The company is based in Providence, Rhode Island. AutoRaptor is a private company and was acquired in October 2022 by MojoTech. The platform is trusted by 550+ dealerships nationwide. --- ### What They Do AutoRaptor specializes in automotive CRM software, focusing on sales management and customer relationship management within the automotive industry. The company offers a suite of tools for lead management, sales process automation, and customer data management, designed to streamline dealership operations and enhance sales productivity. **Core Products & Capabilities:** - **AI Sales Assistant (AISA)** — automated lead follow-up across voice, SMS, email, and web chat agents. - **AI Voice Agent** — a fully automated conversational system designed to answer inbound calls, qualify buyers, and book appointments without human intervention. - **Integrated Desking & Payment Penciling** — build and present deal structures directly within the CRM with e-signature; universal communications experience across phone, email, web, and third-party listing integrations in one place. - **Appointment Automation** — automatically sends customized appointment confirmations, reminders, and missed/cancelled follow-up messages by text and email. - **Mobile App** — enables dealership sales teams to manage leads, scan licenses and vehicle barcodes, and communicate with customers remotely. - **700Credit Integration** — allows customers to run soft credit checks seamlessly within the CRM. - **DMS Integrations** — including Dealertrack and other leading dealer management systems. **Notable Customers & Partnerships:** - **NIADA Partnership (March 2026)** — AutoRaptor joined NIADA's member benefit program, offering members up to 35% off their monthly subscription, making enterprise-grade CRM and AI sales tools more accessible to independent dealers. - **615 Auto Sales** — a published case study showing lead-to-appointment rate increase from 25% to 28% using AutoRaptor's AI Sales Assistant, creating more consistent sales opportunities without adding staff. **Recent News:** - AutoRaptor launched an AI Voice Agent designed to answer inbound calls and book appointments without human intervention, signaling a broader shift in positioning voice AI as a frontline revenue capture tool. - In December 2025, AutoRaptor unveiled its comprehensive solution to after-hours lead abandonment, noting that 60% of car-buying leads arrive outside business hours and that traditional dealerships lose an average of 50 deals monthly as a result. --- ### DealerRefresh Audience Fit AutoRaptor sells directly to the same people who read DealerRefresh daily: internet directors, BDC managers, GMs, and dealer principals who own the CRM buying decision. Independent dealers face unique challenges that off-the-shelf CRM tools weren't designed to solve — limited staff, high-velocity used car inventory, and buyers who expect a fast, personalized experience — and AutoRaptor was built from the ground up to address exactly these needs. DealerRefresh's community has already surfaced organic AutoRaptor discussions (see forum threads above), which confirms the audience is actively evaluating this category. **Recommended DealerRefresh Products:** - **Forum Banners** — High fit. AutoRaptor is in active growth mode (NIADA partnership, AI relaunch, 550+ dealers). Daily banner impressions on DealerRefresh put the brand in front of internet directors and BDC managers who are the primary CRM evaluators. These are exactly the roles AutoRaptor targets, and the existing forum buzz means the audience already has some brand awareness to reinforce. - **Retargeting Pixel** — Strong fit. 60% of automotive leads arrive after business hours, and 31% of leads receive zero response — this is AutoRaptor's core pain-point message. Retargeting DealerRefresh visitors on Facebook/Instagram with that message is a natural extension of their current marketing angle and keeps AutoRaptor top-of-mind with dealer ops people between visits. - **Demo / Review Video** — Very high fit. AutoRaptor is mid-market, not widely known among franchise-store GMs and dealer principals, and the DealerRefresh community specifically flagged "limited public reviews" as a gap. An Alex & Jeff deep-dive video directly addresses that gap, builds credibility with a skeptical franchise audience, and is the kind of trusted peer-adjacent content that moves CRM evaluations forward. The GM certification angle also merits explanation that video handles well. - **Sponsored Forum Post** — High fit, especially long-term. AutoRaptor's existing forum threads are already being cited as top resources for dealers researching the product. A permanent, SEO-indexed sponsored post would feed into that exact search behavior — and given AutoRaptor's push into